Getting ready to start a new business, let along a brand-new, stand-alone physical therapy clinic is exciting, if not a bit overwhelming. In the case for Esslinger Physical Therapy, there was great vision and planning involved with all aspects of the business. This included selection of its new physical location, the look and feel of the interior and exterior spaces, and the goals and mission of the owner and his practice.
Understanding all of these elements to have all-encompassing approach was integral to the brand and logo design process for this new therapy clinic.
The interrelation of these many elements helped guide the client to a modern and flowing logo and brand design that reflected the energetic and friendly demeanor of the owner and his staff.
Therapy involves the connection of a variety of relationships including joints and
muscles, as well as therapist and patient. Each impacts the other–working together to affect something else. In this same way, the circular and flowing shapes within the mark reflect the connectivity to the physical, mental and spiritual realms.
The movement toward a positive goal and the energy and support to get there is how these elements connect—creating a place where recovery and healing is found.
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